The training program focuses on the sales and marketing techniques and necessary technical skills to effectively promote metal roofing. Course content includes product training, feature benefit analysis, sales techniques, trim and flashing application, installation training and a tour of the manufacturing facility.

The orientation is conducted as a two-day seminar. The first day’s seminar begins at 10:00 AM and concludes at 4:45 PM. with a dinner session held the first evening at Brookside Country Club. Please be advised that the Country Club requires a shirt with collar, NO denim.  The second day begins at 8:15 AM and concludes at 3:30 PM.  The day sessions are business casual. Lunch is provided both days. The seminar is held at ATAS International’s corporate offices in Allentown, Pennsylvania. There is no charge for the seminar, but you are responsible for your transportation and hotel room(s).

Attendance per seminar session is limited, so please register early. Greatest success is achieved by having as many company employees oriented to the program as possible. However, we understand that it may be difficult to send your entire staff to one seminar; therefore, you are welcome to select multiple sessions. Please complete one registration form for each session. A return fax registration form is provided for your convenience.

Hotel information is included. If you require a hotel for your stay, you may make your own reservations. You are responsible for the cost of your room, but you will receive the ATAS corporate rate.

Fax or mail the completed registration form to the attention of Juanita Riepensell.  The fax number is (610) 395-9342. If you have any further questions, please contact Juanita at (610) 395-8446, EXT 233.